Your Flaship. On Demand.

Delivering reach, engagement, and conversion through immersive brand activations that spark connection and drive results.

The High Street Just got as Dynamic as Your Social Feed.

From footfall to feed, from moments to metrics, commerce at the speed of culture.

Our First Flagship: Oxford Street, London

Future Stores transforms 435m² on Europe’s busiest shopping street into a living brand stage wrapped in 400m² of LED. With 70 million visitors a year and London’s busiest tube station next door, it’s where brands turn footfall into feeds and visibility into cultural relevance.

Adidas Superstar Launch

AUGUST 2025

Adidas Superstar Launch

AUGUST 2025

The ADIDAS SUPERSTAR returns – refreshed, recharged, and ready for the fashion spotlight. To celebrate, the campaign set out to win over the next wave of Superstar fans. The Superstore: a bold, style-soaked takeover merging street attitude with luxury edge, putting the iconic sneaker at the heart of London’s fashion scene.

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Mercedes-Benz CLA

14 JULY
20 JULY

Mercedes-Benz CLA

14 JULY
20 JULY

Step into the future of driving - where the all-new CLA blends emotional design with intelligent tech. Explore a reimagined interior anchored by the MBUX Superscreen, engage with a virtual assistant powered by AI, and enjoy hyper-personalised journeys backed by Google Maps and over-the-air updates. Whether fully electric or hybrid, the CLA offers iconic performance, radiant style, and next-gen efficiency - all with that unmistakable Mercedes soul.

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Don Papa

12 JUNE
22 JUNE

Don Papa

12 JUNE
22 JUNE

Welcome to Sugarlandia - where Don Papa Rum transforms Future Stores into a lush, immersive celebration of its Filipino roots. Step into a world where nature, myth, and flavour collide - with a sensory journey through Sugarlandia, an exclusive art installation by 3D artist Ada Sokol, and guided tastings of Don Papa’s boldest rums, including the award-winning Gayuma and a preview of the spiced Masskara. Savour Filipino-inspired treats like Araw ice cream, soak in bespoke scents, and discover the spirit of Don Papa - one sip at a time.

Tesla Y Model Introduction

3 APR
10 APR

Tesla Y Model Introduction

3 APR
10 APR

Future Stores hosted Tesla’s launch of the new Model Y – a sleek evolution in sustainable mobility. The activation took over the space with signature Tesla flair, integrating the futuristic Optimus robot and the bold Cybertruck to amplify attention and drive record-breaking footfall. Visitors moved through a kinetic showcase of innovation, design, and performance. It wasn’t just a car launch; it was Tesla’s electric vision made tangible, igniting excitement on Europe’s busiest shopping street.

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Pepsi’s Sweet Room

17 APR
20 APR

Pepsi’s Sweet Room

17 APR
20 APR

Step into a world of endless indulgence with Pepsi’s Sweet Room – a free, multi-sensory arcade experience celebrating the launch of two zero sugar flavours: Strawberries ‘N’ Cream and Cream Soda. Open to over 16s only at Future Stores, 17–20 April, it’s your chance to play, win sweet prizes, and sip something new.

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Renault Maison 5

20 MAR
30 MAR

Renault Maison 5

20 MAR
30 MAR

Experience the European Car of the Year, the Renault 5, on Europe’s busiest shopping street at Future Stores - where heritage, innovation, and electrifying design come to life.

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The Intel
AI Experience

30 OCT
1 DEC

The Intel
AI Experience

30 OCT
1 DEC

Intel showcased the transformative impact of Intel-powered AI PCs, redefining how we work, play, and connect.

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LØCI Powered
by Snap

4 DEC
31 DEC

LØCI Powered
by Snap

4 DEC
31 DEC

The LØCI Takeover featured Snap-powered AR try-ons for a personalized look at the vegan brand’s sustainable fashion.

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